If you have a business that you hope to grow, you will need to have a clear brand. Registering a trademark is a crucial part of establishing your business’ brand. Here are three reasons your business needs a trademark:
1. You get to own your brand
Whether your brand is a creative logo or the name of your business you want to make sure it belongs to you. Registering a trademark gives your business the exclusive right to use your business’ name or logo. It also gives you the assurance that your business’ name or logo is not similar to other trademarks that already exist. Owning your business’ name or logo creates stability and security in your brand as it grows. It is a worthwhile investment for this reason alone.
2. Increases the value of your business
Owning a trademark helps make your business more valuable because you have the unique right to use your business’ name or logo. Your business’ good reputation is associated with your brand, and owning the trademark gives consumer the reliability your business the stability to always benefit from the trust it has built. Furthermore, you get to use the “®” symbol once you register your trademark. This symbol is nearly universally recognized, and it adds legitimacy to your brand.
3. You have the legal right to protect your brand
Once you have registered your trademark, you have the right to bring a lawsuit in federal court against anyone who infringes on it. Part of owning your brand is being able to protect it. Simply making it known that you have a registered trademark would give any would-be infringers some pause, because you having this right is a strong deterrent on its own. Overall, it provides your business with the peace of mind knowing that you have a legal right to defend your brand in court.
For more information about registering a trademark you can contact an experienced trademark attorney at Ayala Law at 305-570-2208.