Ayala’s consumer rights attorneys are investigating claims that MoFi lied to its customers regarding the use of digital mastering or digital files.
MoFi advertised its records as being purely analog recordings (directly from the master recording or original analog tapes)
without any sort of digital mastering process. Based on this promise to consumers, MoFi charged a high premium to consumers who thought they were getting analog—rather than digital—recordings.
Analog records are highly valued for its superior sound quality and its uniqueness, i.e.: the inability to be reproduced infinite times. Unlike analogs, digital records quality is not as good, and can be reproduced an unlimited number of times by just being copied.
Therefore, when MoFi uses digital mastering rather than analog, and charges a premium, it misrepresents to consumers and does not provide them with the value added it promised.
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